Paid search advertising and search engine optimization combined are necessary to get your site into the top placements in the search engine results. Pay-Per-Click (PPC) ads are designated as “sponsored” listings to distinguish them as an ad, being completely transparent to the user versus spammy and misleading. When performed correctly, the results are highly relatable to the search so they prove helpful to searchers and, hence, the searcher is more likely to convert and result in a positive ROAS (return on ad spend). An ill-designed paid search campaign can blow through clicks and dollars very quickly with little in return, not meeting your ROI goals. It is imperative to hire an experience pro to build and manage these campaigns.
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