About

Michelle is Google Adwords certified with best-in-class training in paid search. She has over 20 years experience in website development and search engine optimization of website content and has specialized in paid search since 2008 as a paid search specialist.

Michelle has her Master’s Degree in Marketing from the University of Alabama and her undergraduate degree in Economics from Vanderbilt University. Michelle began her career in paid search with Numeric Analytics, trained by some of the top gurus in the industry, working with an account with a $120k per month budget. Michelle specializes in large nationwide campaigns with multiple campaigns, ad groups, and keywords highly structured with well written ads for each keyword.

She has worked with clients from $5k per month ad spend up to $120k per month ad spend. Her specialty leans toward those with larger budgets and nationwide campaigns.

She first obtained her Google Adwords Certification in 2009 and re-certified in 2018. She also obtained her Google Analytics Individual Qualification that year.