PAID SEARCH
Paid Search, Pay-Per-Click (PPC), consists of using a service like Google Adwords to get your web site listing in top positions in a search engine like Google.
WEB ANALYTICS
Collecting data and reporting on that data in order to ensure ROI goals being met by your search marketing efforts.
SEO
Search engine optimization to ensure ad, landing page, website content and code techniques, as well as use of social media, all work toggether to ensure your site is found by your target market